Wednesday, March 26, 2008

Just opened: Batch, a new venture by Pichet Ong

Aw, I'm so proud of Blondie with her little lamb cake. It's scarily lifelike. The eyes are watching me...

I can't believe you've never had Dairy Queen, Blondie! That's it. And DQ is officially on the list for the great CT feed weekend this summer. New Haven pizza, burgers from Louis' Lunch, berry picking at Lyman Orchards, and Blizzards at Dairy Queen. Mmmm. So much to look forward to...

Speaking of looking forward...I've been eagerly anticipating the opening of Batch, Pichet Ong's newest bakery.

I headed to Batch today during my lunch break. The shop is bright and fun. There wasn't much seating inside yet, but several customers came and got their goodies to go while I was there. According to the staff I chatted with today, the paper officially came off the windows this weekend and it's been crazy ever since. Opening day on Saturday was especially insane and it's been hard to keep up with the traffic, but they are managing well. Fortunately my timing was such that it hit the store during a short lunchtime lull.

As soon as you walk in the door you can't help but be mesmerized by the case of treats. Luscious layer cakes, assorted homemade puddings, cookies, Blondies and Brownies (oh, yes, Blondie, we must go back together to try these!), and cupcakes in sophisticated flavors like Lemon, Lemon, Lemon, Coconut Raspberry Green Tea, and Dragon Devil's Food.

The staff was friendly and helpful and Mr. Ong himself was on hand overseeing all the activity. After much deliberation I selected a Dragon Devil's Food Cupcake and a Lemon, Lemon, Lemon Cupcake to go. On my way to the subway I picked up a skim latte from Joe. Mmmm. Lattes and cupcakes. Does it get any better?

I saved the cupcakes for a post-work early evening treat with my buddy, FinanceDude. FinanceDude is an honest critic and great supporter of my baking and though he's primarily a very healthy eater, FinanceDude is always up for trying new desserts.

First up: the Lemon, Lemon, Lemon Cupcake. When we split the cupcake open we discovered that it had a lemon curd filling. Interesting. The cake was light and fluffy with a fresh and pleasant lemon flavor. The creamy butter frosting was nicely balanced by the tangy sweetness of the lemon curd filling. Cupcake perfection. I'm not the biggest lemon person and this was lemony without being overpowering. Delicious.

Next: The Dragon Devil's Food Cupcake. The Devil's Food cupcake had a a salted caramel filling. Yum. The devil's food cake was rich, moist, and dense with a subtle spicing. The salted caramel filling was a nice touch. I wouldn't have minded it had a tiny bit more filling. The frosting was dark and rich. And the dusting of glitter on top was a fun addition.

Both cupcakes were delicious, but of the two, Lemon, Lemon, Lemon the winner by far. The cake was airy and moist. And it had just enough frosting and just enough tart filling to satisfy. The Devil's Food Cupcake was very good--better than many other chocolate cupcakes out there, but it's wasn't exceptional. I wouldn't turn one down if it were offered to me, but if I had to choose between the Devil's Food and the Lemon, I'd definitely go with the Lemon.

At $2.95 each (plus tax) they were a bit more expensive than some of their competitors--nearby Magnolia charges $2.25 plus tax per cupcake ($2.75 for Red Velvet). But, as FinanceDude put it, "The combinations at Batch were unique and different." So maybe you wouldn't indulge in a Batch cupcake everyday, but their presentation is gorgeous and they'd be terrific to bring to a party for the wow factor. Established cupcakeries had better watch out!

150b West 10th Street (between Waverly Place and Greenwich Avenue)
New York, NY 10014
(212) 929-0250


Erin S. said...

The devil's food looks great--I just stopped by on Sunday and tried one of the puddings--huckleberry and chevre. Kinda pricey for a take away snack, but it was cheesecake-like goodness.

Brownie said...

Good to know! Their puddings did look delicious...I'll have to make a return visit soon!