Sunday, April 20, 2008

The Fro-yo to end all fro-yos

Fro-Yo from Forty Carrots

With the weather getting nicer, I've been in the mood for summer. Brightly colored summer patterns, sandals, and fro-yo. Ah, fro-yo. Back in February my friend and I did a Bleeker Street fro-yo head-to-head. I've been meaning to blog about this Pinkberry vs. Red Mango fro-yo throwdown, but my visit to Forty Carrots today might have made all that battle completely moot.

Yes, oh, yes, I'll say it freely, the Frogurt from Forty Carrots is the best fro-yo I've had in my life. EVER.

First opened in 1975, during the beginning of the great US fro-yo craze, Forty Carrots is hidden away in Bloomingdales on Lexington Ave. I entered the store on Lexington Ave, dashed passed the perfume counters, narrowly escaping sample sprays, followed the sign that pointed me to the 7th floor. Up one, two, three levels on the escalator, spotted gorgeous insanely expensive yellow Ralph Lauren Black Label dress on fourth level, up three more levels, followed more signs through the bedding department to arrive at last at the famed Forty Carrots restaurant. Forty Carrots is also famous for it's lines--Blondie has tried several times to get her fro-yo fix and has never succeeded--but when I arrived at around 6:00pm on Friday night there only were a few people waiting to order and I got my serving right away. They had four flavors available: the lowfat plain, and the fat free coffee, fat free chocolate, and fat free wildberry. I went for a small with the plain and coffee which was $4.50 plus tax. It was HUGE! More than ample for a small.

Coffee and Plain Fro-yo

The coffee was surprisingly good, if a little sweet. I've tried the new coffee flavor at Pinkberry and it's disgusting. Very tangy and yogurty with strong coffee overtones and kind of icy and melty. This coffee yogurt was smooth, creamy, and sweet with a pleasant coffee finish.

But the real winner was the plain yogurt. Rich and creamy with a lovely tangy finish, the plain yogurt was a heavenly treat after a long week at work. I like Pinkberry's plain yogurt, but I prefer the plain at Red Mango, and this was even a cut above the Red Mango plain. The yogurt was smoother and richer. It had the tang of real yogurt and the real live active cultures of real yogurt (though I just read that Pinkberry now also has live active cultures), but still felt more like an ice cream indulgence than eating a healthy substitute for Ben & Jerry's. It was hard to believe that the yogurt was only 25 calories per ounce. I kept thinking of the Seinfeld episode with the fake non-fat yogurt--too good to be true! I'll definitely be back for more (hopefully with Blondie in tow). And with the oppressively hot New York summer days on the horizon, this may well become a lunch time fav.

Forty Carrots

1000 3rd Ave
7th Floor
New York, NY 10022


talida said...

I definitely agree! I love getting the plain at Forty Carrots with a topping of honey. The sweetness of the honey balances the tart of the yogurt so well.

I've also started experimenting with making my own, but it's hard getting a consistent texture. I'll include details in an upcoming post. :)

Brownie said...

Oooh, I'll have to try it with honey. It was all I could do to hold myself back from going to Forty Carrots for lunch today.

Can't wait to hear how your fro-yp experimentation goes! I tried making my own coffee yogurt at home and it was on par with Pinkberry, and by that I mean, not very good. With summer approaching, it would be great to find a good recipe...

Linda said...

their frozen yoghurt is amazing. i wish i could get there before they close today. i'm jealous and ur photos are making me crave for it!!!

Unknown said...

They also have it at the Soho Bloomingdales!

Brownie said...

Ooooh, thanks for the tip, Lauren. That's definitely good to know about the Soho location. :)