Friday, June 27, 2008

Rising food costs: What's the Dealio at Woorijip?



Yes, I used dealio and the word should probably be banned from my vocabulary, but seriously what's up with the food at Woorijip...

Let's back up a bit...Woorijip is my go-to cheap Korean place in K-Town. I love their spicy pork. So good. I mean, how could you not love a dish that looks like this....



Spicy Pork

Yeah, that's what I thought. Anyway, I'm a pretty frequent customer. I've gone through multiple frequent buyer cards and lost a few along the way. And when the food is so delicious and cheap it takes a while to collect stamps.

Now I haven't been to Woorijip in a while, but when I went earlier this month I noticed a couple changes with the food that may be indicative of Woorijip coping with the the rising costs of food.

Back to the spicy pork...you used to be able to get an ample container of spicy pork and only spicy pork for $5. And then I would buy a separate container of brown rice as my nod to healthy eating. Unfortunately I was hungry and I didn't properly document my pork dinner, but if you examine the lower left hand quadrant you'll notice there is rice in this container. The spicy pork is still $5 but now resting on a bed of rice!



Now this was just one visit, so maybe it was a random occurrence. But I did notice that the ratio of faux crab to avocado in their California roll was favoring the avocado even more than usual. You never really got much faux crab, but this amount of avocado really stood out to me.



The Kimchi Pancake was ample and delicious as usual.



I still have much love for Woorijip and these changes won't keep me away, but I have some questions to readers out there. 1) if you go to Woorijip have you noticed differences in prices and/or food portions/proportions? And 2)as a consumer would you rather a restaurant raise the price on a dish or alter the ingredients slightly to keep the price the same?


Woorijip
12 W 32nd St, New York 10001
Between 5th Ave & Broadway
212-244-1115
24/7!

4 comments:

Xandrios said...

Hey Brownie and Blondie! Its been years since Ive been to NYC (I live in Amsterdam actually) but I absolutely love your blog! Very entertaining and veery delicious...lol ;-)

1) if you go to Woorijip have you noticed differences in prices and/or food portions/proportions?

- I have never been :-(

And 2) as a consumer would you rather a restaurant raise the price on a dish or alter the ingredients slightly to keep the price the same?

- As consumer I personally would probably prefer them to increase the price. But not everyone would feel the same, and some might actually go some place else for lunch. I guess Woorijip hopes nobody will notice this way..

Kisses from Dutchland!

Moose said...

I would prefer the sneakiness because then at least it wouldn't stop me from making the purchase. It seems like they did a good job of being covert!

Random Korean lesson - Wooripjip means our house. =)

avisualperson said...

it's not about sneakiness, but it's very slight but I think justified. what I want to try is the spicy tuna over rice; I usually stick with the spicy tuna kimbop.

Chris said...

Strange, I would think that krab is cheaper than avocados.