Wednesday, March 9, 2011
Last week we got an invite to see Ben & Jerry (yes that Ben and that Jerry) make "a sweet announcement at 30 Rockefeller Plaza" with a special guest. Thanks to the wonders of the internets, we already knew that these mysterious invite was most likely for the launch of Late Night Snack their new flavor in cooperation with 30 Rock denizen, Jimmy Fallon. Spoiled surprise aside, there was no way that we were going to pass up a chance to experience a Ben & Jerry's flavor launch...
Here's what you need to know. Late Night Snack is a vanilla ice cream with a salty caramel swirl and...wait for it...chocolate covered potato chips. Sweet, salty and crunchy this hits the mark.
As part of Ben & Jerry's pledge to go Fair Trade by 2013, this flavor is made with Fair Trade vanilla in the vanilla ice cream and Fair Trade cocoa in the potato chip cluster chocolate coating. And NBC and Jimmy Fallon are pledging their share of the proceeds to Fair Trade Universities.
The flavor should be arriving in supermarkets and scoop shops presently. I know Blondie can't wait to get a hold of another pint!