Monday, December 3, 2012

R.I.P. Drake's Cakes

Drake's Yodels 
If you've been living under a rock, perhaps you haven't heard that Hostess is closing. It's sad to see an iconic American company shut its doors, especially when it means laying off over 18,000 workers. I don't have fond childhood memories of lunchboxes stuffed with Hostess treats because I grew up in New England, a Drake's Cakes stronghold. My mom sent me to school with Devil Dogs and Yodels, not Twinkies or SnoBalls. And it was with great sadness that I discovered that Drake's, a Brooklyn-born company is also shutting down in the wake of Hostess' closing. See, Hostess gobbled up their regional competitor some years ago and the Twinkie is taking the Yodel down with it...

When I learned that Drake's was also ceasing production I asked my dad to run out to get me some treats for old times sake. The aisle was bare. They already had sold out of Drake's Cakes (my beloved mini cinnamon-sugar coffee cakes) and fruit pies. Not to mention Funny Bones, Yankee Doodles, and Ring Dings. My dad did manage to nab the last box of Yodels which have held a special place in my heart since nursery school. We didn't often have dessert in our lunches, but when we did it was a treat. Yodels came in a twin pack--one for keeping and one for sharing (or trading as the case may be). Sometimes I would nibble off the waxy chocolate coating first. Other times I'd just sink my teeth right in. Alas, growing up has taken a toll on all my childhood junkfood loves. My once beloved Peeps are way too sweet. And even dear Yodels, taste a lot less chocolatey than I remember--it's been ages since I've had one, so I couldn't tell you if it was Hostess tweaking the recipe of just my own changing taste. Still the nostalgia runs deep. I hope that another company buys up the Drake's recipes and restores them to their glory. What was your favorite Drake's or Hostess treat?

3 comments:

Laryssa said...

I loved Yodels and fruit pies too! They bring back so many childhood memories.

Monique said...

with an abundance of bodegas in my neighborhood, my allowance was put to good use. I would take advantage of .25 cent fruit pies and even the lemon cookies. Great memories. When i was about 10, we had a church function that resulted in a surplus of leftover food. A huge foil tray was up for grabs of twinkies. I proudly took the tray home and ate twinkies for a week. I havent had a twinkie in 20 years... of course when the news broke, i bought the last twinkie and ate it. Farewell!

BigAppleNosh said...

Nooooo - I am totally obsessed with FunnyBones (I will stop at multiple bodegas before a movie just to find them for my sneak-in snack), so I'm really sad to hear about this!